Hi, I’m Juan. I’ll help you find the right home.
Whether you are buying your first home, selling the one you have outgrown, or building new on the east side, you get real numbers on every house, a plan before you sign anything, and someone who actually picks up the phone. I work with Patino Real Estate, a Las Cruces brokerage that knows this market street by street.

Every active builder in Las Cruces, and your own agent at the model.
The team at a model home works for the builder. Text me before your first visit so I am registered as your agent, and I will read the incentive sheet, the lot premium and the contract with you.
Hakes Brothers
Several communities and a wide range of plans. I will help you narrow down which ones fit your budget and your side of town.
Read the Hakes Brothers guide →Builder guideFrench Brothers
A local builder with its own plans and communities. Walk the models with me and compare what comes standard.
Read the French Brothers guide →Builder guideKT Homes
Line up KT Homes plans, lots and current incentives against the other builders before you choose.
Read the KT Homes guide →Builder guideEdwards Homes
Worth a visit before you decide. I will tell you what is finished now and what is still going up.
Read the Edwards Homes guide →Builder guideDesert View Homes
Ask me which communities have move in ready homes and which are still selling lots.
Read the Desert View Homes guide →Ask meAny other builder
If a home is being built in Las Cruces, I can walk it with you and read the contract before you sign.
Text me about a builder →Never walk into a model home alone.
One text before you go. I will get you registered with the builder or meet you there, and tell you which communities have finished homes and which are still selling lots. Start with building a home, step by step.
Email me the Las Cruces builder guide
Every active builder and community in one place.
Listed by Patino Real Estate.
Homes listed by Patino Real Estate. Want to see one? Call or text Juan at (575) 571-1733.
Anything involving real estate in Las Cruces, New Mexico.
Buy, sell, build, move up, or move here. One agent who knows Las Cruces and answers his own phone.

Buy a home
Resale or new construction, first home or fifth. I tour with you, tell you the truth about the house and the street, and negotiate like it is my own money.
Find your home →
Sell your home
A written price from real closed sales, the short list of repairs that pay you back, and a marketing plan you see before you sign.
What is my home worth? →
Build new
Las Cruces has active builders on the east side and in the northeast. I help you compare plans, lots and incentives, and I stand on your side of the table at the model.
New homes →
Move here
Moving to Las Cruces from out of town? I compare neighborhoods, commutes and prices with you over video before you ever book a flight.
Moving guide →Search it yourself, or let me send you every match.
Price range, side of town, bedrooms, new or resale. Search every home on the Southern New Mexico MLS above, or tell me what you want and I will pull every match myself, including new construction that never makes the big national sites, and text you the list. No portal spam. No forty agents calling you.
Text me my Las Cruces home list
One text from me with every home that fits.
There is no shortage of agents in Las Cruces. There is a shortage of ones who pick up.
- 1
I answer my own phone.
When you call, text, or email, you get me. Not a call center and not a team member you have never met. I get back to you the same day.
A real person, every time. - 2
Your price comes from real sales.
Whether you are buying or selling, the number comes from homes that actually closed near you, not an online guess. You see every comparable and the reasoning behind it.
Real numbers on every house. - 3
You always know where your sale stands.
Every Patino Real Estate seller gets their own login to their listing: each step from photos to closing, what is done and what is next. No chasing anyone for an update.
Your own seller dashboard. - 4
Your own agent at every builder.
The sales rep at the model home works for the builder. I work for you. I read the incentive fine print, the lot premium and the upgrade sheet before you sign anything. Text me before your first visit.
Represented at the model home. - 5
Backed by a local brokerage.
I work under Qualifying Broker Manny Patino at Patino Real Estate, a Las Cruces brokerage with its own home search, market analysis and marketing tools. You get the attention of one agent and the reach of the whole office.
Patino Real Estate behind every deal.
When you list with me, your home gets a plan, not just a sign.
- 01
Price
A list price you can defend, built from homes that actually closed near yours.
- 02
Prepare
Only the fixes that help your price or your inspection. Everything else waits.
- 03
Market
Professional photos, the Southern New Mexico MLS, the Patino Real Estate home search, video clips and social posts made from your real photos.
- 04
Negotiate
Every offer compared with you line by line on what you actually walk away with, not just the price.
- 05
Close
Inspection, repairs, appraisal and title, with your seller dashboard tracking every step. No surprises at the table.
What is my Las Cruces home worth?
Online estimates cannot see your upgrades or your street. Leave the address and I will put together a free market analysis from real closed sales.
See your monthly payment before you tour.
Drag the sliders. Real time monthly payment. No email, no signup.
Every side of Las Cruces, explained.
Where you live decides your commute, your view, your lot size and what your money buys. Here is how I explain each part of town.
Sonoma Ranch
Stucco and tile streets off Sonoma Ranch Boulevard, a golf course, and a short drive to Lohman Avenue.
East side →Metro Verde
A planned community where new phases keep opening, with parks and trails built in from the start.
Northeast →Red Hawk
Homes laid out around a desert golf course, with the Organ Mountains filling the east windows.
Northeast →East Mesa and Talavera
Acreage, custom homes and room for a shop or horses, closer to the mountains than anywhere in town.
Far east →Picacho Hills
Custom homes on the west mesa looking back across the whole valley to the Organs.
West mesa →Downtown and Alameda Depot
Brick, adobe and bungalow homes on tree lined blocks a few minutes from Main Street.
Central →NMSU and University Park
Mid century ranch homes near the university with fast access to both interstates.
South central →Mesilla
The historic town next door: adobe walls, the plaza, and design rules that keep it that way.
Southwest →From Hatch to Sunland Park, and everywhere in between.
Las Cruces real estate, answered.
Straight answers to what buyers and sellers actually ask.
Who is Juan Apodaca?
Juan Apodaca is a real estate agent with Patino Real Estate in Las Cruces, New Mexico. He works with buyers, sellers and people building new across Las Cruces, Mesilla and Doña Ana County. Call or text (575) 571-1733.
Do I pay Juan to help me buy?
Searching homes and talking through your plans is free. How your agent is paid is put in writing before you tour, and on a lot of homes, new construction especially, the seller or builder covers it. Juan explains your options before you sign anything.
What is my Las Cruces home worth right now?
The honest answer comes from homes that actually closed near yours, adjusted for your upgrades and your lot. Send the address through the home value form and Juan puts that together for you, free.
Should I take my own agent to a builder’s model home?
Yes, and on the very first visit. The people at the model represent the builder. Many builders only register a buyer’s agent who is with you, or named on the sign in sheet, the first time you walk in.
Can I sell my current home and buy or build the next one?
Yes. The plan comes down to which happens first, how your equity moves, and how to avoid two payments or two moves. Juan maps it out with real numbers before you list.
Which areas does Juan cover?
Las Cruces and the rest of Doña Ana County, including Mesilla, Doña Ana, Organ, Santa Teresa, Anthony, Sunland Park, Chaparral, Radium Springs and Hatch.
Can I search homes for sale here?
Yes. The Patino Real Estate home search shows every home listed on the Southern New Mexico MLS, with alerts when new matches come on.
Tell me what you are trying to do. I will call you back myself.
No pressure and no obligation. Area, budget, timing, an address: anything helps.
Everything on juanapodaca.com
I am a Las Cruces real estate agent with Patino Real Estate. If you are comparing real estate agents in Las Cruces, start with a conversation, not a form on a portal. I work homes for sale in Las Cruces on every side of town, new construction and builders in Las Cruces, Sonoma Ranch, Metro Verde, Mesilla and the rest of Doña Ana County. If you are selling your Las Cruces home or wondering what it is worth, I bring a written price to our first meeting. If you are moving to Las Cruces, I compare neighborhoods and commutes with you over video. Call or text (575) 571-1733.
Ready to talk?
New build, resale, selling, or a move from out of town: one call and you will know your next three steps, the dates, and the numbers behind them.
Patino Real Estate Las Cruces